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How to Value your Business

How to Value your Business

If you’re looking to sell all or part of your business, you need to have some idea on the value of your business. It’s important that the valuation of your business is a faithful representation of your business’ worth. Valuation is not an exact science, and there are many different ways of reaching a value on a company. Here are some things to factor in when putting a price on your business:   Your discounted cash flow: From an investor’s perspective, this is the single most accurate and effective way to estimate a business’ value because it’s based on future cash flows. These figures estimate the amount of money that is expected to come into the business, which will ultimately help the investor determine their return on investment.   Book Value: This is simply your assets less your liabilities, and reflects the net worth of your business as shown in its financial statements. Your book value will show investors the economic value of your business net of any accumulated depreciation.   Going-Concern: Investors are interested in the going-concern value of your business – essentially, whether or not your business has the capacity to generate a stream of cash flow in future operations. The more cash your business generates in the future, the higher your business we be valued at...
How to Use Social Media to Grow Your Business

How to Use Social Media to Grow Your Business

Having a strong social media presence can really help your business flourish, however you first need to amass a large following and learn how appeal to them. Here are a few ways to increase your social media presence to help grow your business: 1. Include social media icons in your email signature. Your company could be sending out thousand of emails each day, and it’s likely that people will get curious and eventually visit one of your social media pages. 2. Be human. Let your audience know that there’s a person behind your social media accounts who will respond to them if they have any questions or concerns. If you’re actually engaging with your audience, you’re able to show them who you are and they will in turn feel more connected to you. 3. Make sure to post consistently. People tend to lose interest if your social media accounts haven’t been updated in a while – they become stale and irrelevant. They’re more likely to want to read your material if you’re providing fresh and updated content on a regular basis. 4. Provide links to your website in your social media posts. This is a great way to drive traffic to your website so that people can easily learn more about your company. Your social media platforms are more likely to grab their attention, but your websites content is more likely to grab their business. 5. Optimize your accounts by using keywords that go with your business. Try and think of what your customers are looking up on their search engines, and regularly include those keywords in your content....