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3 Ways to Become an Industry Leader

3 Ways to Become an Industry Leader

Building a brand is best achieved by developing a good reputation in the your community for being an expert within your industry niche. It’s important to keep in mind that becoming a leader within an industry takes time and determination. To establish your brand as a leader in the public eye, you need to be consistent when promoting your brand image. Here are three tips you can use when seeking to build your brand as an industry leader:     Host Workshops   When a company takes on the challenge of hosting a workshop, it shows that their brand has expert knowledge on the subject that it can share with the community. When planning your workshop, be sure to brainstorm ways in which your brand’s image can be used to share your knowledge or products. Once you have that figured out, be sure to invite other industry leaders and media to ensure that your workshop increases gains public awareness.     Be active on Social Media   One of the best ways to build a brand image these days is through social media. By creating a brand profile, you can send up regular updates re: your brand’s activity and achievements to a wide audience with ease. When promoting your brand image on social media, be sure that every post represents your brand, is targeted to your desired audience, and (most importantly) include relevant information.     Participate in Speaking Engagements   Becoming an industry leader will require getting in front of the public and sharing what makes your brand unique. This is often done at public events (workshops) and...
3 Tips on Managing Conflict in the Workplace

3 Tips on Managing Conflict in the Workplace

It’s very common that smaller organizations and family enterprises aren’t prepared to handle conflict in the workplace when it arises – and it inevitably does. It takes policies, as well as genuine conflict resolution to get people back on track. Here are 3 tips that will help you in managing workplace conflict:   Consider the viewpoint of all parties involved The las thing people want to be told is that they’re wrong. In fact, it can do more harm than good. When someone is made to be wrong, if often brings dialogue to a standstill, which does nothing to resolve the conflict. That’s why it’s extremely important to always consider each involved party’s point of view when managing conflict in the workplace.   Get to the root of the issue Sometimes an instance of conflict is a manifestation of a larger issue. Always be sure that you’re getting to the root of the issue and that you’re properly identifying the source of conflict. You’ll have a much better chance at effectively solving the issue, rather than potentially creating another one.   Provide regular feedback meetings   You should consider implementing weekly sessions for the sole purpose of sitting down and looking at what is working and what isn’t. This will allow you to address any issues when they’re small before they escalate into a bigger...
3 Management Mistakes Entrepreneurs Make

3 Management Mistakes Entrepreneurs Make

Entrepreneurship appeals to a lot of people because it allows them to be their own boss. You make all the business decisions, from business strategy to the management of your team. On paper, its extremely appealing. In practice, managing a business is far more challenging than most aspiring entrepreneurs realize. Here are three common management mistakes entrepreneurs often make.   Creating an imbalanced culture   When a lot of entrepreneurs start out, they’re often tempted to create this amazing, stress-free work culture; they may even create a work environment with no set hours, or they may even make sure every person they hire becomes friends with everyone else. These approaches to work culture are effective in improving job satisfaction, but only if they’re balanced with profession expectations and structured rules. Remember, balance is the key.   Not letting people do what they do best   You hire team members because you trust that they can carry out the work they know how to do best, whether that’s writing code, or managing your books. If you’re going to be a successful entrepreneur, you’re going to need to learn to let people do things their own way. This means you can’t step in and do their work for them, or big them down work unrelated work.   Hiring too quickly   A large business with a lot of employees can afford to make bad hiring decisions, but initial startups with a small team can’t afford the same luxury. As an entrepreneur, it’s easy to get excited about moving fast, but you can’t rush your hiring. Take your time, hire professional and...