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Thought Leadership: What Great Companies Know

Thought Leadership: What Great Companies Know

The best companies embrace a culture of innovation and creativity, always pushing forward with new ways to serve their clients, customers and employees. Balancing structured, tested approaches with forward thinking insights. Thought leadership can best be defined as industry leadership by way of applying innovative insights to that which has worked in the past. Leverage the old to make space for the new There is no reason to reinvent the wheel. If it’s not broken, don’t fix it. These concepts are true. However, companies who do not evolve ultimately stagnate. Stagnation is death for any business. The best companies understand how to make use of innovation by building on a solid platform from the past. Industry leaders have keen insight into how to leverage the old to make space for the new. People: Your Greatest Asset Great companies know that their brand is created daily by those who work with and for its cause. Your people are the greatest strengths your company has. This applies to both your internal workforce and external customers and clients. People matter. Companies, who are considered thought leaders in their industry, making a real impact on their industry’s landscape, value their people first. Invest in “your people” wisely. Your customers, clients and those employees who promote your brand tirelessly are investments you cannot afford to neglect. Thought leadership achieves results because those companies thinking big are those companies looking forward. Tweet...

Must Know Publicity Tips For Your Start-up

Publicity seems to be either an elusive monster or highly coveted trophy for early stage entrepreneurs. Regardless of your personal view on the matter, learning to leverage publicity to your company’s best advantage could prove to be the ultimate time investment. You’ve probably heard about the importance of social media, press releases and other online promotional activities. Early stage start-ups do not often have money for high-level, traditional publicity campaigns. This is where the beauty of an online universe can work to your brand’s greatest advantage. Hire a Professional It seems fitting to quote Bill Gates in a post about start-up ingenuity. It was he who said, “If I had one dollar left, I’d spend it on publicity.” Word of mouth marketing is still your brand’s strongest advocate. This is at the heart of what a publicist does. Everything your brand says and does is PR. The OCMX platform is a totally transparent marketplace with a unique approach to raising Growth Capital. For companies who use our platform, a well-executed publicity campaign is all part of our strategic approach. Find a Reporter The online world of publicity is fast moving. This created a need for ‘reporter to story’ platforms. Reporters frequent website platforms such as ‘Haro’ to connect directly with new story ideas and story candidates. Both free and paid versions of the service exist, simply sign up for instant alerts. Keep an eye out for relevant story requests that would be of benefit to your business. Respond quickly and you could end up securing brand-changing exposure. Blog Tours You have probably heard about blogging to increase your online...