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Debt vs. Equity Finance

Debt vs. Equity Finance

In order to expand your business, it is important to understand the two main financing methods. Equity requires investors while debt, which is familiar to most people, is a temporary loan that needs to be paid back with interest. Equity financing involves bringing in investors who provide capital in exchange for a share of the business. This is the strategy that companies use on the popular TV shows, Dragon’s Den and Shark Tank. Unlike debt financing, you are not required to pay back the loan, even if the company does not make profits. Investors don’t require an immediate return on investment since investors are looking at the big picture of the company. Getting written a check may seem like the perfect solution, but this comes with major strings attached since you no longer retain the exclusive rights to the company. Therefore, you need to split the profits with the venture capitalists. Debt financing involves borrowing money from a financial institution or bank and usually requires good credit. Taking on debt scares many business owners because they fear that they will be unable to repay the debt along with the added on interest. With debt financing, full ownership of the company is still in your hands. Taking on debt can also help with future borrowing since it can build up credit if the payments are made in a timely manner. Unlike equity financing, debt must be repaid at some point. Cash flow is required otherwise the payments pile up and therefore make it harder to repay. If the debt-equity ratio is too high it will push away any future investors...

Must Know Publicity Tips For Your Start-up

Publicity seems to be either an elusive monster or highly coveted trophy for early stage entrepreneurs. Regardless of your personal view on the matter, learning to leverage publicity to your company’s best advantage could prove to be the ultimate time investment. You’ve probably heard about the importance of social media, press releases and other online promotional activities. Early stage start-ups do not often have money for high-level, traditional publicity campaigns. This is where the beauty of an online universe can work to your brand’s greatest advantage. Hire a Professional It seems fitting to quote Bill Gates in a post about start-up ingenuity. It was he who said, “If I had one dollar left, I’d spend it on publicity.” Word of mouth marketing is still your brand’s strongest advocate. This is at the heart of what a publicist does. Everything your brand says and does is PR. The OCMX platform is a totally transparent marketplace with a unique approach to raising Growth Capital. For companies who use our platform, a well-executed publicity campaign is all part of our strategic approach. Find a Reporter The online world of publicity is fast moving. This created a need for ‘reporter to story’ platforms. Reporters frequent website platforms such as ‘Haro’ to connect directly with new story ideas and story candidates. Both free and paid versions of the service exist, simply sign up for instant alerts. Keep an eye out for relevant story requests that would be of benefit to your business. Respond quickly and you could end up securing brand-changing exposure. Blog Tours You have probably heard about blogging to increase your online...
3 Ways to Become an Industry Leader

3 Ways to Become an Industry Leader

Building a brand is best achieved by developing a good reputation in the your community for being an expert within your industry niche. It’s important to keep in mind that becoming a leader within an industry takes time and determination. To establish your brand as a leader in the public eye, you need to be consistent when promoting your brand image. Here are three tips you can use when seeking to build your brand as an industry leader:     Host Workshops   When a company takes on the challenge of hosting a workshop, it shows that their brand has expert knowledge on the subject that it can share with the community. When planning your workshop, be sure to brainstorm ways in which your brand’s image can be used to share your knowledge or products. Once you have that figured out, be sure to invite other industry leaders and media to ensure that your workshop increases gains public awareness.     Be active on Social Media   One of the best ways to build a brand image these days is through social media. By creating a brand profile, you can send up regular updates re: your brand’s activity and achievements to a wide audience with ease. When promoting your brand image on social media, be sure that every post represents your brand, is targeted to your desired audience, and (most importantly) include relevant information.     Participate in Speaking Engagements   Becoming an industry leader will require getting in front of the public and sharing what makes your brand unique. This is often done at public events (workshops) and...
3 Tips on Managing Conflict in the Workplace

3 Tips on Managing Conflict in the Workplace

It’s very common that smaller organizations and family enterprises aren’t prepared to handle conflict in the workplace when it arises – and it inevitably does. It takes policies, as well as genuine conflict resolution to get people back on track. Here are 3 tips that will help you in managing workplace conflict:   Consider the viewpoint of all parties involved The las thing people want to be told is that they’re wrong. In fact, it can do more harm than good. When someone is made to be wrong, if often brings dialogue to a standstill, which does nothing to resolve the conflict. That’s why it’s extremely important to always consider each involved party’s point of view when managing conflict in the workplace.   Get to the root of the issue Sometimes an instance of conflict is a manifestation of a larger issue. Always be sure that you’re getting to the root of the issue and that you’re properly identifying the source of conflict. You’ll have a much better chance at effectively solving the issue, rather than potentially creating another one.   Provide regular feedback meetings   You should consider implementing weekly sessions for the sole purpose of sitting down and looking at what is working and what isn’t. This will allow you to address any issues when they’re small before they escalate into a bigger...
3 Management Mistakes Entrepreneurs Make

3 Management Mistakes Entrepreneurs Make

Entrepreneurship appeals to a lot of people because it allows them to be their own boss. You make all the business decisions, from business strategy to the management of your team. On paper, its extremely appealing. In practice, managing a business is far more challenging than most aspiring entrepreneurs realize. Here are three common management mistakes entrepreneurs often make.   Creating an imbalanced culture   When a lot of entrepreneurs start out, they’re often tempted to create this amazing, stress-free work culture; they may even create a work environment with no set hours, or they may even make sure every person they hire becomes friends with everyone else. These approaches to work culture are effective in improving job satisfaction, but only if they’re balanced with profession expectations and structured rules. Remember, balance is the key.   Not letting people do what they do best   You hire team members because you trust that they can carry out the work they know how to do best, whether that’s writing code, or managing your books. If you’re going to be a successful entrepreneur, you’re going to need to learn to let people do things their own way. This means you can’t step in and do their work for them, or big them down work unrelated work.   Hiring too quickly   A large business with a lot of employees can afford to make bad hiring decisions, but initial startups with a small team can’t afford the same luxury. As an entrepreneur, it’s easy to get excited about moving fast, but you can’t rush your hiring. Take your time, hire professional and...
3 Tips For Pitching Your Business

3 Tips For Pitching Your Business

If you’re looking to find someone to invest a large sum of money into a business of yours that’s still pre-revenue, you’re going to need to know how to effectively sell that idea to potential investors. Here are three tips to remember when trying to pitch your business to prospective investors. Keep it short and sweet An elevator pitch is vital. Lengthy presentations and long-winded explanations aren’t going to impress investors. They’ll most likely turn them off from your business. You need to present your business in a way that’s short, sweet, and to the point. Investors need to know that your business will attract customers. If they can’t grasp your concept in a short amount of time, they’re going to assume that customers won’t either. Be realistic You need to excite investors about your big picture, while still keeping things reasonable. Avoid nonsensical financial projections that claim your company’s revenues will grow from $100,000 to $30 million in two years. You need to show investors that you have a grasp on reality with a best case, moderate case, and worst case financial projections. These should be based on fact, past/present performance data, industry analysis, etc. Don’t be the smartest person in the room It’s okay not to know everything, but you need to know what you don’t know and find the people who know what you don’t know. Essentially you’re looking to build a team of experts, and surround yourself with smarter people than yourself. Investors are looking to fund a management team as much as they’re investing in a great business...